When people search for a service “near me”, Google shows local businesses first. Local SEO helps your business appear in those results and on Google Maps.

1. Claim your Google Business Profile

This is the most important step. Add accurate details, opening hours, photos and your website link, and keep it updated.

2. Keep your name, address and phone consistent

Use exactly the same business details on your website, Google profile and directories.

3. Create location pages

If you serve several areas, create a helpful page for each one with genuine local information — not copied text.

4. Add local business schema

Structured data tells Google your business type, address and hours. SEO plugins make this easy.

5. Collect reviews

Ask happy customers to leave Google reviews and reply to every review politely.

6. Embed a map and clear contact details

Make it easy for visitors to find and call you, especially on mobile.

7. Earn local links

Local news, associations, suppliers and partners can link to your website and strengthen your local presence.

We set up fast, SEO-ready WordPress sites for local businesses — see our Speed & SEO service.

Further reading

• Google Business Profile
• Google SEO Starter Guide